…….. because they are simply brilliant.

Confused? Well don’t be.

Seth Godin’s audio books, much like his writings, are extremely lucid. I have attended recitals and book-readings in the past but have never experienced something that I did with the audio book – All Marketers are liars. Godin reads as if he is actually talking to you in person. At no point during the audio, do you feel that here is a person whos reading from a prewritten book ; It is almost as if his thoughts are popping into your ears immediately as they are popping into his head –extempore. Such is the power of Godin at holding your attention that you just don’t feel you have been subjected to a 4 hour continuous audio.

What Godin has done through this is raised the bar of expectations to an altogether new level. Other audio books don’t seem to excite me. Going forward, there just can be two alternatives

1. Godin writes atleast 50 more books and converts them into audio.
2. Godin’s services are bought out in a similar way as ‘Serious’ Radio picked up Howard Stern.

Godin has got me hooked and I am sure that I am not a one-man clan.