Think about it.

 for an individual would be to transform his name into a qualifying adjective from a proper noun. For example : If Dave happens to deliver an outstanding presentation, I'd refer to him as Steve Jobs. He may not compare with Steve Jobs per se', but my implication is towards the notable presentation skills.

Similarly, a very pertinent goal for a product company would be to position its product in such a manner that its identity transforms into a verb from a noun. For instance, today, we do not search for 'stuff' on Google, we plainly Google 'stuff'.

Needless to say, I am quite enamored by Google. Check the tags herein and thou shalt realize.

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